Women in Martial Arts – ThisGirlCan Commercial
Our Students in a commercial and interviewed by ITV
ThisGirlCan is a national campaign that promotes women in sport.
Sensei Ibush’s two daughters, Londita and Bleta, were asked to participate in the campaign, representing girls who do martial arts and sport in general.
The commercial ran on ITV for several months. A poster campaign was run UK-wide featuring the two girls demonstrating a roundhouse kick to the head. The posters could be seen at tube stations and billboards everywhere.
Sensei Ibush interviewed with his two daughters ‘This Girl Can’ – Interview with the Girls below
The girls are talking about their martial arts training and what it is like training in a male-dominated sport.